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Audiences

Build audiences by defining rules, like signed-in status, membership tier, language, country, or platform, then use them to control who sees your content or receives your messages.

Creating an audience

Click Create Audience, give it a name, and add one or more rules, like "registered users" or "Tier 2 members." The Rules Breakdown panel shows exactly who you're targeting as you build it out.

Create Audience page with Details, Audience Rules (Select Condition, Select Value), and Rules Breakdown (0)

There are no predefined segments, you build every audience yourself, as broad or specific as you need.

Create Audience example: Anonymous Users with one rule and Rules Breakdown (1)

Using audiences

Once created, your audiences can be used anywhere targeting is supported, like picking who gets notified when you go live.

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