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Ads

Earn revenue from ads shown on your videos and channel while keeping control over placement, formats, and brand safety.

Overview

Ads let you monetize your content through video (pre-roll, mid-roll, post-roll) and display placements. You can enable ads at the channel or content level, choose ad formats, and use controls to keep the experience appropriate for your audience.

Why use ads

  • Additional revenue — Earn from ad impressions and clicks alongside subscriptions and one-time purchases.
  • Flexible formats — Video ads (before, during, or after content) and display ads where supported.
  • Control — Turn ads on or off per video or per channel; use brand-safety and category settings where available.
  • Wide reach — Monetize free viewers who haven’t subscribed or purchased.

Ad formats

Video ads

  • Pre-roll — Short ad before the main video.
  • Mid-roll — Ads during playback (e.g. at natural break points).
  • Post-roll — Ad after the video ends.

Format and length depend on your channel’s ad setup and demand.

Display ads

  • Banners or native units shown around the player or in the layout (e.g. sidebar, below video). Availability depends on your channel configuration.

Enabling and configuring ads

Channel-level

  1. Go to Monetization → Ads (or Channel → Monetization).
  2. Enable ads for the channel and accept any required terms.
  3. Set default preferences (e.g. skip allowed, max ad length) where options exist.

Content-level

  • Per video — When uploading or editing a video or livestream, turn ads on or off for that piece of content.
  • Per content type — Some channels can set defaults for Shorts, long-form, or livestreams.

Brand safety and categories

Where available:

  • Block categories — Exclude ad categories that don’t fit your brand (e.g. alcohol, gambling).
  • Sensitive content — Mark content as sensitive or restricted so ad demand matches your audience and policies.

For viewers

  • Skip — Many video ads are skippable after a few seconds; behavior depends on the ad and your settings.
  • Ad-free with membership — If you offer subscriptions, you can often enable an “ad-free” benefit for paying members so they see fewer or no ads.
  • Complaints — Viewers can report inappropriate ads via the ad feedback option (when shown); you can use that and brand-safety settings to reduce bad experiences.

Revenue and reporting

In Monetization → Ads (or Analytics):

  • Earnings — Revenue from ad impressions and clicks.
  • Fill rate — How often ad requests were filled.
  • Performance — Views, completions, and engagement by placement or content.

Use this to see which content or formats perform best and to spot issues (e.g. low fill in certain regions).

Best practices

  • Balance ad load — Too many or long mid-rolls can hurt retention; use sparingly and at natural breaks.
  • Offer ad-free tiers — Use subscriptions with an “ad-free” benefit to convert heavy viewers into members.
  • Brand safety — Review and tighten category blocks and content labels to protect your audience and brand.
  • Test — Try different placements and formats and use reporting to optimize.

FAQ

Can I turn off ads for specific videos?
Yes. When editing a video (or livestream), you can disable ads for that item.

Do subscribers see ads?
Only if you don’t grant an “ad-free” benefit to their subscription tier. If ad-free is enabled for their tier, they typically see no or fewer ads.

How do I block certain ad categories?
In Monetization → Ads (or Channel settings), use brand-safety or category-blocking options when available.

When do I get paid?
Payout timing depends on your platform and threshold; check Monetization or Payouts in the dashboard.

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